This Feit Electric 250 watt red incandescent dimmable flood BR40 reflector heat lamp generates more warmth than a standard incandescent light. Heat lamps are commonly found in restaurants to prevent freshly prepared, hot dishes from cooling down before being delivered to the customer. Another practical use is in bathrooms or for animals to keep them comfortable even during Winter months.  Get a dependable Feit Electric specialty bulb for all your general household and business needs.